Then, he borrowed ₹1,500 from a friend and started the business of greeting cards named 'Font Cards'. So, he wanted to start a business that would not require much thinking and opened a Vadilal ice-cream parlour which also ended up as a failure.

He was interested in filmmaking but could not find the time. Then, he decided to set up his own designer studio, a studio that makes the basic designs for ad agencies, called Fountain Head Design studio, named after his favourite book. They ran it for about five years and it ended up as a loss-making venture. He started to work as a copy-writer at his friend's advertising agency. After spending six months at Dibrugarh and five months at Shillong, he got bored of the job, quit and came back to Hyderabad. He worked as a door to door sales representative for Navbharath Cigarettes and later passed the Probationary officers exam in State Bank of India. He joined Master of Arts (MA) in English from Andhra University PG Centre, Kakinada. But he was removed from college in the second year as the entire English medium students went for a strike. He waited for one year and joined Bachelor of Arts (BA) Literature at Andhra Loyola College in Vijayawada. He finished his schooling and wanted to do medicine, but never got through. He received a Government of India scholarship and got into Hyderabad Public School. He moved to Hyderabad along with his family at the age of ten. He was put up in a boarding school at the age of five. He is the only son to his parents and has three sisters.

Gunnam Gangaraju is born and brought up in Kakinada.

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